U.K.-based Eurofins Sustainability Services has introduced Chem-ST for Toys, an advanced chemical smart testing program that aims to streamline toy safety compliance worldwide.
The service is designed to help brands and retailers navigate fragmented rules, reduce recall risks and accelerate time-to-market.
Toy safety regulations differ by region and are frequently updated. Standards such as ASTM F963 in the United States, EN 71 in Europe and ISO 8124 in Asia can create uncertainty for manufacturers.
Eurofins said Chem-ST offers a harmonised approach to testing, improving confidence while cutting duplication and costs.
Industry Faces Rising Regulatory Pressures
The launch comes as the European toy sector prepares for sweeping new sustainability rules. The upcoming Toy Safety Regulation will ban a wider range of harmful substances, including endocrine disruptors, and introduce the Digital Product Passport to improve transparency. Implementation is expected in 2027 or 2028.
Meanwhile, the Ecodesign for Sustainable Products Regulation will set stricter standards on durability, recyclability and carbon footprint.
The EU’s Deforestation Regulation will also require supply chain traceability for wood and paper-based toys starting in late 2025.
Earlier measures, such as the 2023 Microplastics Regulation, have already disrupted the sector. Glitter, a staple in many toys, faced immediate restrictions because of its classification as a microplastic.
Consumers Demand Safer and Greener Toys
Alongside regulatory shifts, consumer behavior is reshaping the market. Parents are increasingly focused on toys free from toxic substances, reflecting heightened awareness of health and environmental risks.
Social media influencers have amplified concerns about harmful chemicals like endocrine disruptors, putting additional pressure on manufacturers.
The whitepaper notes that this trend coincides with demographic shifts in Europe’s €4.5 billion ($5.29 billion) toy market.
While sales to children declined between 2019 and 2022, the “kidult” segment or the adult collectors and hobbyists category, grew by €1 billion and now represents nearly 30 percent of sales. This segment is pushing demand for premium and sustainable products.
How Chem-ST Fits the New Landscape
Eurofins said Chem-ST goes beyond standard compliance by detecting both regulated and emerging chemicals of concern. It supports early-stage material screening and applies across plastics, fabrics, metals, wood and cardboard.
The system aligns with key regulations worldwide, including EU REACH, California’s Proposition 65, and U.S. CPSIA. By testing regulated and unregulated chemicals in one process, the program helps brands prepare for future rules.
Eurofins also highlighted the tool’s role in risk mitigation. Chem-ST reduces duplication, cuts cost and enables faster product readiness for global markets,” the company said.
Supply Chains Under Scrutiny
The toy industry’s complex supply chains add to the challenge. About 80 percent of toys sold globally are made in China, but manufacturers are diversifying into Vietnam, India and Southeast Asia. Each region carries unique risks, particularly as the EU and other jurisdictions enforce stricter sustainability standards.
According to Eurofins, Chem-ST combined with its supply chain mapping services can help businesses anticipate risks such as deforestation, forced labor and hazardous chemicals.
Outlook
Eurofins said the integration of safety and sustainability is no longer optional. “The industry must prepare for a future where child safety and environmental responsibility go hand in hand,” the company said in its whitepaper.
Analysts note that companies that move early to align with chemical safety and sustainability rules will gain an advantage. Those that delay could face fines, recalls and reputational damage as regulators tighten oversight.
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