U.S.-based Grove Collaborative Holdings launched an open-source framework on Monday to measure the environmental cost of artificial intelligence, expanding its partnership with carbon management firm Gravity to promote the responsible adoption of AI.
The company, listed on the New York Stock Exchange as GROV, said it is the first retailer to disclose AI-related carbon emissions. Grove projected its 2025 AI footprint at 17.8 metric tons of carbon dioxide equivalent, or about 6 percent of its 2024 business travel emissions.
The approach, designed by Gravity, calculates AI emissions using compute time, server power, and grid factors. Grove said it wants the formula to serve as a baseline for companies exploring emissions reduction strategies.
“Sustainable AI can’t be an afterthought,” Chief Executive Jeff Yurcisin said in a statement. “We cannot choose between innovation and sustainability.”
Partnership With Gravity
Grove expanded its collaboration with Gravity to refine its accounting of AI-related emissions. Gravity’s model draws on granular data even as disclosures from large AI model providers remain limited.
“Our work with Grove offers an early blueprint for organizations that want to track AI usage,” said Gravity CEO Saleh ElHattab.
The findings will appear in Grove’s 2025–26 sustainability report, expected in May 2026. The company stated that it would update its calculations as more transparent data becomes available.
Commitments and Offsets
Grove pledged to integrate AI emissions into Scope 3 reporting, invest in community-led carbon offset projects and prioritize AI tools that prioritize sustainability. The company also called on peers to adopt AI responsibly and apply its open-source measurement formula.
Although Grove’s current AI emissions are modest, the company expects them to grow as adoption expands. It said mitigation will remain a core part of its strategy.
By making the formula public, Grove and Gravity aim to set a standard for sustainable AI practices. The model covers both large language models and non-LLM tools, allowing other organizations to gauge their AI footprint.
Grove, a Certified B Corporation and Public Benefit Corporation, said transparency on AI’s climate impact is critical for balancing efficiency with environmental stewardship.
