Clarity AI, a global sustainability-focused technology firm, said on Tuesday it had acquired ecolytiq, a Germany-based climate engagement platform, in a deal that expands Clarity’s reach into consumer-facing solutions for banks and financial institutions.
The acquisition strengthens Clarity AI’s market position in the rapidly growing field of sustainability tech, enhancing its product portfolio with ecolytiq’s white-label, in-app tools that help millions of banking customers understand and reduce their environmental footprints.
Visa Joins as Strategic Partner
As part of the transaction, Visa Inc., a longtime partner of ecolytiq, will become a strategic investor in Clarity AI. Visa, which services roughly 14,500 financial institutions globally, previously partnered with ecolytiq to roll out real-time sustainability features to banking customers.
“This acquisition is more than a strategic move; it’s a declaration of intent,” Clarity AI CEO and founder Rebeca Minguela said in a statement. “Ecolytiq’s platform aligns perfectly with our mission to embed sustainability intelligence into every decision — from multi-billion-dollar portfolios to everyday purchases.”
Ecolytiq’s technology uses behavioral science and payment data to quantify carbon emissions from consumer purchases, enabling banks to deliver climate-related insights directly to customers. Its platform is used by banks across Europe and the Middle East, including HSBC and Piraeus Bank.
Expanding Consumer and Institutional Reach
Clarity AI, headquartered in New York, currently supports clients managing approximately $70 trillion in assets. Its artificial intelligence-powered platform is used across institutional investment, corporate benchmarking and regulatory reporting.
By adding ecolytiq’s consumer-centric capabilities, Clarity AI aims to bridge the gap between retail banking and sustainability, providing banks with tools to engage customers while complying with growing ESG requirements.
David Lais, ecolytiq co-founder and managing director, said the deal would accelerate the company’s mission of making banking a “catalyst for climate action.”
“By joining forces with Clarity AI, we’re taking that vision to the next level,” Lais said. “Together, we’re accelerating the transition to a greener future—powered by the best available data and backed by purpose.”
Sustainability Intelligence in Demand
Clarity AI has been recognized by research firm Forrester as a leader in ESG data and analytics. Its modular platform allows users to embed sustainability insights into existing financial workflows and digital products. Clients include Nordea, Santander, BlackRock and BNP Paribas.
The acquisition of ecolytiq comes amid rising pressure on banks and asset managers to show measurable sustainability impact while enhancing transparency in ESG performance.
Terms of the deal were not disclosed.
