Hugo Boss on Monday unveiled NovaPoly, a degradable polyester yarn made from recycled textile waste, as part of the German fashion house’s push to curb microplastic pollution and improve the sustainability of its supply chain.
The yarn, co-developed with suppliers Jiaren Chemical Recycling and NBC LLC, uses both production offcuts and post-consumer textile waste.
The company said in a statement that it is treated with a natural additive designed to mimic the environmental behaviour of organic fibers, enabling it to degrade more readily than conventional synthetics.
Hugo Boss has held the trademark and exclusive rights to NovaPoly for one year but plans to introduce a licensing model to make the material available to other fashion brands.
“NovaPoly marks a major step forward in our efforts to reduce the environmental footprint of our products,” Hugo Boss said, adding that the development aligns with its “Boss The Change” sustainability strategy.
Debut set for 2025 under BOSS Green line
The yarn will debut in select performance wear items under the BOSS Green line, which is slated for global release in October 2025 as part of the Spring/Summer 2026 collection.
Products will be sold through Hugo Boss stores, online platforms and select wholesale partners.
NovaPoly follows the company’s previous sustainable fiber initiatives, including a collaboration with HeiQ AeoniQ to develop cellulose-based alternatives to polyester and polyamide.
Hugo Boss has identified reducing synthetic fiber use and microplastic emissions as a core sustainability priority.
With its two brands, Boss and Hugo, the group offers collections in 129 countries at more than 8,000 points of sale and online in 74 countries via its online platform.
With more than 18,500 employees worldwide, the company, based in Metzingen, posted sales of €4.3 billion ($4.62 billion) in the fiscal year 2024.
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